About Us
Proven track record from
the corporate trenches.
30+ years of big impact, brand by brand, always focusing on the end results.
The track record
Diagnostic judgment
Arjun Sen
Thirty years inside the rooms where the decisions were actually made. The boardroom where a billion-dollar online pizza business was conceived. The research labs where a category-defining product was built. The strategy sessions that redefined fast-casual. A small conference room with start-up leaders where a national bagel brand was born.
Sixteen of those years were spent inside Fortune 500 organizations, at the level where a decision is felt across thousands of locations, millions of customers and billions in revenue, McDonald's, Chipotle, Coca-Cola, Domino's, Walgreens, DaVita.
He did not leave to become a consultant.
He left because the same quiet gap kept appearing: organizations brilliant at delivering the transaction, missing the feeling that decided whether anyone came back. Closing that gap, systematically, repeatably, at scale, became the practice.
What clients rely on is a rare combination: the operator's scar tissue, the strategist's precision, and a relentless curiosity about what people actually feel.
Carried through
Clint McCaskill
A diagnosis that stays in a document changes nothing. Clint carries the work from report to action, translating the finding into decisions, operating changes and measurement alongside your team.
As ZenMango's operations lead, he prides himself on understanding the pain points of every client and where they want to go. His focus on detail and client understanding is what produces a big impact every time, across brand architecture, market segmentation, new product development, and advertising effectiveness and tracking.
This is the part most firms leave to the client. It is the part we stay for.
Clint holds a B.S. in Marketing from Metropolitan State University of Denver.
The team behind the work
Keerthana Bhaviri
Brand Communication Director
A decade across digital advertising, account management and entrepreneurship. Keerthana is the bridge between client vision and operational execution across brand, content and production.
Chitra Sen
People Strategy Consultant
A performance-driven HR professional whose work in recruiting, employee relations and performance management helps ensure the brand strategies we design can actually be delivered by people.
Kriti Chawla
Brand Strategy Manager
Focused on how brands connect with customers in the bigger picture. Kriti was instrumental in building the Secrets to Win Big® podcast and is a driving force during discovery.
Sahana Sridharan
Brand Communication Manager
Leads the brand communications team in strengthening how a brand is understood, with a constant eye on consistency and areas to improve.
From leaders who know the difference
"One of the most 'Business-Intelligent' minds in the business today."
"There are great marketers. And then there are super marketers that the great marketers go to for advice. Meet Arjun Sen."
"ZenMango's work and insights has fundamentally changed the way we go to market. I can't recommend them highly enough."
"Clear, strategic, actionable insights that drives the business."
"Unique perspective on branding that I haven't seen in the industry."
"Solves business problems in a way that makes action seem inevitable."
"Uncovers insights that translate into tangible and successful results."
"Has an unparalleled passion for brands. Truly a brand champion."
"ZenMango has been a true partner in elevating our marketing strategy and positioning Via 313 for continued growth."
Featured in
The first conversation