“For seasoned insights, vivid examples and to be competitive, talk to ZenMango. You’ll be impressed.”

- Larry Zwain, Former SVP Marketing, McDonalds Corporation

Brand Strategy

No two brands are the same, no two brands journey is the same. Each ZenMango solution is custom created based on your brand’s needs and goals. Whether you’re looking for brand research, discovery, positioning, strategy or taking strategy to action, we are ready to make a big impact for your brand.

BRAND RESEARCH & DISCOVERY

Build from your current state, build forward, with current equity and brand assets.

Market Assessment

Customer target, appeal by market, key competition (within and outside the category).
Market segmentation and customer profile.

Need Assessment

Key drivers for category, current category dissatisfaction / pain points.
Current competitive offering, strengths and opportunities.

Brand Assessment

Current offering, separation from competition and why customers should choose you over competition.
“Only-us” Brand equity that supports the brand’s one-of-one positioning.
Evaluate current Customer experience and brand communication: See from the eyes of the customer.

BRAND POSITIONING & PURPOSE

Roadmap to your one-of-one brand position in the mind of your customer.

Brand Purpose

Clarity of your brand’s mission, vision, goals, values, and voice.
Why your brand exists, what business you are in.

Brand Positioning

Identify marketplace gaps & create roadmap to overcome gaps in knowledge.
Define unique brand element pillars and brand architecture.

Brand Roadmap

Communication strategy & framework: For both internal (team) and external (customer) messaging.
Brand stories that buzz.
Brand names and taglines that separate the brand.

BRAND DELIVERY TO CUSTOMERS

Live brand positioning purposefully to WOW every customer, every time.

Brand Alignment:

Identify and measure your Key Performance Indicators (KPI’s).
Management team buy-in: What is important and what not to do.

Path to 100% consistency:

Commit to what every guest gets, every time.
Go beyond customer satisfaction and create positive buzz moments.
Avoid the Leaky Bucket® and “Yell on Yelp”.

Taking your brand beyond:

Revenue / Traffic drivers and opportunities.
Plan for overcoming barriers and sustain growth.

BRAND CREATIVE AND DESIGN

While we don’t offer in-house creative and design, we partner with your agency of choice to deliver on your WOW brand promise.