Each ZenMango solution is custom created based on your brand’s needs and goals. The end goal is to put your business on the path to be being one-of-one in your category. Whether you’re looking for brand research, discovery, positioning, strategy or taking strategy to action, we are ready to connect the dots and make a big impact for your brand. The path to Win Big is different for each brand; let us partner together to discover your brand’s unique path.
Here are some of the typical project areas that we have successfully completed recently. In each case the impact was a big win defined by sustained revenue and traffic growth.
BRAND PURPOSE & POSITIONING
Roadmap to one-of-one brand position in the mind of the customer.
Specific deliverables include:
- Separate brand’s offering from competition and why customers should choose the brand over competition.
- “Only-us” brand equity that supports the brand’s one-of-one positioning.
- Evaluate current customer experience and brand communication: See from the eyes of the customer.
- Unearth unique brand stories of origin, impact, and founder that further separates the brand.
BRAND DELIVERY TO CUSTOMERS
Live brand positioning purposefully to WOW every customer, every time, as a brand is truly created by the experience delivered and not just the promises made.
Specific deliverables include:
- Create the path to 100% consistency by committing to what every guest gets, every time.
- Go beyond customer satisfaction and create positive buzz moments.
- Avoid the Leaky Bucket® and “Yell on Yelp”.
BRAND DISCOVERY & RESEARCH
Brand exploration and consumer feedback that explores customers’ deeper connection with the brand and how to build the next level of stronger customer-brand-connection.
Specific deliverables include:
- Customer target, appeal by market, key competition (within and outside the category).
- Market segmentation and customer profile.
- Key drivers for category, current category dissatisfaction / pain points.
- Current competitive offering, strengths, separation from competition and why customers should choose the brand over the competition.
BRAND CREATIVE & DESIGN
We don’t offer in-house creative and design, but we would love to partner with the agency of choice to take your Win Big initiatives across the finish line.