Services

No two brands are the same, no two brands journey is the same.
Each ZenMango solution is custom created based on the brand’s needs and goals.

STRATEGIC DISCOVERY

IDENTIFY BRAND BUILDING BLOCKS

What your brand stands for and what clearly differentiates your brand from your completion in the mind of your customers. What are the building blocks for your brand?

Outcomes:

  • Brand elements
  • Brand promise
  • Brand stories
  • Brand differentiators
  • Unique brand positioning
  • Brand architecture
  • Category defining tagline

BRAND INSIGHTS AND CUSTOMER LEARNING

GET TO KNOW CUSTOMER

An in-depth learning about your customers and their connection to your brand; identifying who they are and why they come to you.

Outcomes:

  • Customer profile by user groups
  • Customer segmentation developed with a clear purpose and usability in mind
  • Customer need states by segments
MEASURE BRAND HEALTH

How your brand performs on key measures, and going behind the symptoms into drivers to impact future strategy and direction.

Outcomes:

  • Brand awareness
  • Brand tracking
  • Brand performance
  • New product and service development
  • Concept and advertising testing

TAKING STRATEGY TO IMPACT

GOING BEYOND CUSTOMER SATISFACTION

Partner with your brand to take the learnings, insight, and strategy to implementation; to build processes that takes the consumer promise into a reality.

Outcomes:

  • Consistent brand communication
  • Consistent service
  • Consistent brand experience
LET’S TALK ABOUT HOW TO TAKE YOUR BRAND BEYOND