Last week, I was getting ready for a client presentation when I realized that I forgot to bring markers. I took an Uber to the nearest office supply store and asked Jeff, the first person I saw in the store, for help. He said the...

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Isn’t the role of a mail carrier to deliver the mail? This year my daughter Raka had sent me some golf balls with a custom message for Father’s Day. The day the golf balls arrived; the mail carrier had put the box in my mailbox. They...

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I was at Floyd’s Barbershop for a haircut. My stylist Dawn greeted me and during the haircut I learned that she has worked with the company for 11 years. I asked “What do you like about working here? Dawn: “Every day when I come to work, I...

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Too many brands only celebrate exceptional customer service. That means the rest of the time, service is simply ordinary. Instead, brands should define their standards based on what every customer gets every time and celebrate the percentage of times they deliver that standard. This way they...

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