Blog

This piece of artwork was created by K.K. Muralidharan , specially for Restaurant Marketing Group (a division of ZenMango) for the Leaky Bucket research. Brands of all types use Leaky Bucket research to determine why past customers do not return to the brand....

Read More

Over the last fifteen years I have helped numerous brands in using comparative ads to win over the consumer. If the decision has been made to directly target a competitor and prove brand superiority, the brand must be prepared to substantiate that claim. If challenged,...

Read More

All of us are caught up in the discussion about how bad the current economy is and how we will survive this tough time. Recently, I experienced a practice by two brands who are doing things a “tad” differently to beat these tough times. First, Chili’s....

Read More

Many a time when I think about Marperations, I think about Operations not being consistent. My recent experiences with my iPhone made me start thinking, when Marketing over-promises, does Operations even have a chance? The AT&T dropped call story Being a single dad and small business owner,...

Read More