Blog

In today’s tough economy, every store is trying to find ways to increase its guest count.  Sometimes, the smallest of gestures or actions makes a customer walk away.  What is worse is there are times we set an expectation to the customer and...

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My daughter, my niece, and I woke up at 5:30 in the morning to get to Cherry Creek Mall on June 24th because the new iPhone came out.  Of course as a dad I did not want to miss the opportunity to get the first...

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In the classical business model, we all say we want a win-win relationship. But is there such thing as a true win-win relationship? Isn’t there always an ending where one party feels that he/she could have gotten more?But traditional marketers and operators as...

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In one of my early projects in the corporate world, I built a team member satisfaction measuring tool for the company I was working for. As I built the questionnaire, I covered all areas from hiring to training, from on the job satisfaction...

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