The ZenMango blog is taking a hiatus as we focus on writing our upcoming book Marperations®. ...Read More
There is no selling, just cool insights every month.
If Marketing Ran the Airline World: As passengers board the plane, marketing would love to create “a moment” to start the experience. The moment could include a video where employees or the president of the airline thank customers for choosing the airline, then present a...Read More
Ever wonder why some retailers or restaurants put on their coupons, "Valid at participating locations only"? It is a very glass-half-full way of saying, “Some locations may not take this coupon, but go ahead and try it anyway.” Based on this, three questions come to...Read More
Written for and distributed at the Marketing Executives Group, Chicago, May 19, 2011; Published in Restaurant Marketing Group's MEG Consumer Talk Lane Cardwell President, P.F. Chang’s China Bistro I have had a lot of beginnings lately. In the past two years I have doubled the number of restaurant companies...Read More
As we work in the area of Marperations, it is important to understand the origin of the marketing-operations divide. This understanding will help us figure out why operations cares so much about efficiency and why marketing has an eye single to effectiveness. A look back in history shows that...Read More