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Ever wonder why some retailers or restaurants put on their coupons, "Valid at participating locations only"? It is a very glass-half-full way of saying, “Some locations may not take this coupon, but go ahead and try it anyway.” Based on this, three questions come to...

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Written for and distributed at the Marketing Executives Group, Chicago, May 19, 2011;  Published in Restaurant Marketing Group's MEG Consumer Talk   Lane Cardwell President, P.F. Chang’s China Bistro I have had a lot of beginnings lately.  In the past two years I have doubled the number of restaurant companies...

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As we work in the area of Marperations, it is important to understand the origin of the marketing-operations divide. This understanding will help us figure out why operations cares so much about efficiency and why marketing has an eye single to effectiveness. A look back in history shows that...

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Ever since the inception of the Marperations concept, I have been searching for  examples where operations completely defines a brand and marketing simply must reflect the differentiated operations. Last weekend I found an example where I would have least expected it. I was in the Cherry...

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  Pizza Hut goes for slices of real life with employees in ads  By KAREN ROBINSON-JACOBS / The Dallas Morning News  In an era when ordering a pizza doesn't necessarily involve human contact, using workers in ads reinforces the message that "these are genuine human beings who...

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