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How can an idea so good not work in increasing loyalty? During my days with one of the top three pizza companies, my team came up with a brilliant loyalty building idea. “You buy 10 pizzas and after that, you can buy pizzas for the rest of...

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The underlying lesson in my experience in pizza marketing is about paying attention to the details and not being scared to challenge existing ways of thinking.  Let us start by talking about cheese pulls. We know not all cheese pulls are created equal, but let’s...

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Flawed poll results the new thing to move golf ratings? By Arjun Sen, President and Founder, ZenMango April 2015:  Just before the Master’s golf tournament, ESPN.com released a survey as PGA Tour Secret Survey Data.  Here is the headline: When we twisted the arms of (golf) pros on...

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