Blog

Over the years of consumer research, I have learned that the customers cannot always give you the right answer when you: ASK THEM THE WRONG QUESTION: If you ask the customer the wrong question, the customer will answer the question truthfully; but the answer you get...

Read More

Super Bowl Sunday is just around the corner. Super Bowl is the #1 night for pizza delivery. But it was not this way all the time.  Let me take you back to 1990s.  Look at this Pizza Hut ad from 1990s.  One thing is missing...

Read More

Happy New Year everyone! I hope you and family had an amazing holiday. Now that the holidays are behind us, you may be reflecting on the stress of the last minute shopping in December and then the anxiety of returns in January.  You will realize that...

Read More

In the last blog, I talked about the power of customer observation. This time, let me switch gears and talk about the power of conversation with customers. The power of conversation is based on the following three key learning: CUSTOMERS CAN REACT TO A PRODUCT OFFERING,...

Read More

Do consumers lie to mislead you?  I was told they do not.  Then help me understand what was wrong with the following picture when I was working for a bagel restaurant chain. 65% of customers stated that they wanted to try specialty bagel and flavored cream...

Read More