The ZenMango blog is taking a hiatus as we focus on writing our upcoming book Marperations®.
We get it.
We have been in your shoes.
In the corporate world where most external resources wanted to be a vendor and not a partner, our founder Arjun Sen, as the VP of Marketing and Operations Services of a Fortune 500 brand, wanted to find partners who get it. A partner who wanted to roll up their sleeves and take shared ownership of solving a brand’s challenges, and looked at the complete solution. Thus ZenMango was born.
Founder & CEO
Previously led a prestigious corporate marketing career, holding senior executive positions in several Fortune 500 companies. He has 20 years of experience in marketing, branding, consumer research, strategic planning, and operations in restaurant/retail companies. During Mr. Sen’s corporate tenure, he served as Sr. VP of Marketing for Jillian’s Entertainment and VP of Marketing and Operations for Papa John’s International Worldwide.
CONSUMER MIND READER: Discover a brand’s current equity in the mind of the consumer.
INSIGHT DIGGER: Leads the ZenMango team to uncover insights that make actions inevitable.
BRAND STRATEGIST WITH A PURPOSE: In every project, large or small, makes sure that it is connected to the guest experience and the overall brand.
PARTNER WHO THRIVES ON MAKING AN IMPACT: Build paths to enhance a brand’s guest experience and lifelong relationship with its customers.
DEFINES SUCCESS BY BRAND IMPACT AND CLIENT REACTIONS: Clients value his marketing-intelligence, perspective, and commitment to make a true impact in their brand and has been described as:
"The Towering Research Giraffe," by Richard Davis, VP, Boston Market
"One of the most 'marketing-intelligent' minds in the business today," by Blaine Hurst, President, Papa John’s.
Designed and implemented the FIRST GUEST-EXPERIENCE FOCUSED ONLINE ORDERING SYSTEM for Papa John’s. Today it is nearly a $1 billion annual business.
Drove the COMPARATIVE ADVERTISING CLAIM AGAINST PIZZA HUT that put Papa John’s in the pizza map forever.
Brought BREAKTHRU THINKING TO THE PR WORLD by assisting a top sports personality manage his PR using consumer insights to navigate through crisis.
Assisted the Governor of Colorado as the co-chair of the small business council to ADD “TRUE VALUE” TO THE SMALL BUSINESSES in the state.
The BRAIN-SUPPORT BEHIND THE LAUNCH OF NEW RESTAURANT brands of today.
Assisted numerous CXOs define and MANAGE THEIR “PERSONAL BRAND” (YOUR-NESS) that has resulted in very successful and rewarding professional careers.
Coined the term “Marperations”: the marriage between the often divided Marketing & Operations functions. Also a book, to be published 2016.
As President of PanIIT Inc. (a global alumni organization of over 60,000 alums in the US) he POSITIONED THE BRAND AS ONE OF THE MOST COVETED ALUMNI-BRANDS in the country.
MBA from Brigham Young University
Bachelors in Aeronautical Engineering from Indian Institute of Technology, Kharagpur, India.
Past Faculty at University of Colorado, Boulder
In his free time Arjun loves to golf and spend time with his daughter.