Pizza Hut goes for slices of real life with employees in ads

 By KAREN ROBINSON-JACOBS / The Dallas Morning News 


In an era when ordering a pizza doesn’t necessarily involve human contact, using workers in ads reinforces the message that “these are genuine human beings who are making these pizzas,” said Arjun Sen, president of the Colorado-based Restaurant Marketing Group. “For Pizza Hut it’s a great strategy to say, ‘Our employees: That’s the difference.’ It … is celebrating the employee. It’s team building.”  click here to continue reading