New Marketing Tactics for Chili’s and TGIF
All of us are caught up in the discussion about how bad the current economy is and how we will survive this tough time. Recently, I experienced a practice by two brands who are doing things a “tad” differently to beat these tough times.
Chili’s has a new promotion for two in which you get an appetizer, two entrees, and one dessert for $20. Of course it is a very strong offering, but like all brands, Chili’s also must be facing a reduced media budget. So what does Chili’s do? As I was driving by the Arapahoe and Parker Road intersection (in a Denver Colorado suburb), I saw a man passionately shaking a banner promoting Chili’s new deal. Wow. A brand like Chili’s, who always relied on TV promotions, is now taking their battles to the street corners and trying to drag customers into the parking lot, one car at a time. Simply an amazing adaptation to survive the modern times.
No one will be surprised to see this offer from TGIF. But when I was recently in a Best Buy store, I saw a promotion to buy select in-store movie titles and included was a buy one entree, get one free coupon valid at TGIF. The titles listed in the promotion include Wanted, The Incredible Hulk, and other family movies. They’re on sale for $12.99 each.
So what are TGIF and Best Buy selling together? A great evening experience for the whole family: eat, have fun, and save a lot. That is bound to make a customer feel good about the brands making life easier for them.
Hence, the challenge is not the lack of resources, but how can we still make customers enjoy a fun moment with limited budget. If you think of similar deals, please let me know as my daughter and I would love to plan a fun father daughter evening with it.