RMG believes in identifying information that makes action inevitable.
Identifying the value of a customer and how to move them up the frequency ladder is a guaranteed way to increase a brand’s sales. RMG strongly recommends quarterly measurements of a brand’s customer base and identifying the volume of each usage group and how much each group is worth. That information, along with the tools of Guest Experience Enhancement, enables a brand to embark on a journey to Wow 1 More™ customer, one at a time.
The ROI of this initiative is huge as a brand is using its current store labor to wow its customers. Team members get motivated with a clear goal and customers find more compelling reasons to come back and increase your sales.